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Our Readers Are Your Target Audience
Insulation Outlook is published 11 times per year, delivering in-depth articles on pertinent issues to over 11,500 loyal subscribers, of which 80 percent are insulation end users.
"Insulation Outlook provides us one of the only options to specifically target our key audiences (contractors, distributors, and engineers). The growth in Mechanical Engineer subscriptions is particularly valuable when promoting our products. There are other options to hit the engineering community, but with Insulation Outlook we can reach other audiences at the same time. Insulation Outlook also contains articles of interest to all the audiences and encourages everyone to read the magazine."
–Doug Bolen, C/I Market and Channel Development Manager, Knauf Insulation GmbH
"Insulation Outlook is read by thousands of engineers and specifiers, the people who create work for contractors. As a contractor, we want them to know who we are."
–Glenn Frye, Senior Vice President, Performance Contracting, Inc.
"Insulation Outlook is a great way to showcase new products and provide our customers with technical information and future trends. It is our key marketing avenue."
–Roger Schmidt, Marketing Manager, K-Flex USA, LLC
Reach the Key Decision Makers
- Mechanical Engineers
- Mechanical Contractors
- Plant Managers
- Energy/Environmental Engineers
- Plant Owners
- Facility/Maintenance/Engineers
- Insulation Fabricators
- Insulation Contractors
- Specifying Engineers
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…Involved in these Industries:
- Chemical
- Food Processing
- Gas Processing
- Marine
- Paper Mills
- Petrochemical
- Petroleum
- Power
- Utilities
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Learn more. Contact:
Kim Kelemen, The Townsend Group, 7315 Wisconsin Avenue, Suite West 750, Bethesda, Maryland 20814. Phone: 301-215-6710 x 103. Fax: 301-215-7704. Email: kkelemen@townsend-group.com.
NATIONAL INSULATION ASSOCIATION (NIA) HIRES THE TOWNSEND GROUP TO SELL PRINT ADVERTISING
ALEXANDRIA, VA – National Insulation Association (NIA) announced today that they have retained the services of The Townsend Group to sell advertising space for their monthly magazine, Insulation Outlook. Circulated to more than 11,500 insulation end users, contractors, manufacturers, fabricators, and laminators, Insulation Outlook is the only insulation magazine in the construction industry.
The Townsend Group, an advertising sales firm, was founded 25 years ago to serve national association magazines. In making this announcement, Julie McLaughlin, the Director of Publications, said, “The Townsend Group’s reputation for client service, industry knowledge, and professionalism made the decision to hire them an easy one. Not only do they have a long history of outstanding customer service, they have an extensive understanding of the publication business, marketing, and market research. We know that this experience will enable them to understand our clients’ needs more completely and to creatively solve their marketing challenges with advertising and value-added programs that NIA is uniquely qualified to provide.”
NIA, a trade association representing the mechanical and specialty insulation industry, was founded in 1953. Its member companies consist of contractors, manufacturers, distributors, laminators, and fabricators. Along with publishing Insulation Outlook, NIA also holds an annual convention and several industry training classes.
NIA has recently expanded its sponsorship and advertising offerings. For more information about NIA advertising opportunities, please contact Kim Kelemen, The Townsend Group, 7315 Wisconsin Avenue, Suite West 750, Bethesda, Maryland 20814. Phone: 301-215-6710 x 103. Fax: 301-215-7704. Email: kkelemen@townsend-group.com.
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